Timetrepreneur's POWER BRANDING

How to Build A Powerful Profitable Personal Brand using Dan Lok 's Method

(reference: Danlok.com

Have you ever thought your name being on the first page of Google?

Are you struggling to get clients for your business because no one knows you or your business?

DO you want to stand out from the crow and be the centre of influence for your niche?

HOW?!

We need to Build A Powerful Profitable Personal Brand using Dan Lok 's Method

This page will give you the basics of creating a personal brand to achieve the following

learn how to promote and grow a powerful personal brand
attract clients - quality clients!
go-to expert in your industry.

In this era developing a personal brand – creating your image and guiding your reputation – has never been more important.

Whether you’re

seeking to move up in your organization
making a career change
launching a new business
wanting to attract customers
build your social impact

strong consistent personal brand is key to creating a new future for you and your family

The truth is we all have a personal brand.

It is how we are perceived by others – our friends, colleagues, and the public. It is what people think about when they hear our name and what people say about when we are not in the room.

HERE ARE TWO LINKS IF YOU WANT TO KNOW HOW DAN LOK IS:

How to Build A Powerful & Profitable Personal Brand with Dan Lok

Where did the term “Personal Branding” come from?

The term personal branding is believed to have originally appeared in an article in Fast Company Magazine in 1997.

In that article, Tom Peters wrote, “We are CEO’s of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.”

LET'S START BY ASKING

Personal Branding Brainstorming Questions

How do we want people to perceive us?
What's my reputation like?
What is my current brand?
What does my brand reflect most? My personality? My ability?
Where am I UNIQUE ?
How can I be different in a BETTER way?
Does my website/blog reflect my brand?
Do my social media channels reflect my brand?

now write these down on a piece of paper for yourself

What’s The Difference Between Branding, Marketing, and Sales?

Sales Is Persuasion

Sales are the words you say to overcome objections, negotiate a deal, and persuade clients to view a situation your way. You can identify sales activates by the fact that your lips are moving. No sales, no business.

Marketing Is Generating Business

Every activity that directly generates revenue is Marketing; direct mail, seminars, and even referrals are Marketing. You can easily identify Marketing because it highlights a specific product or service, a price, and directs prospects to purchase.

Marketing is anything and everything you do to attract and keep a customer. It Directs the consumer to make a decision.

Branding Is Influencing

Branding appeals to our desires and touches our emotions. It has one goal: to emotionally predispose consumers into entering a business relationship.

The goal of Branding is to position a product or service in such a way that people feel an irresistible urge to purchase that product or service.

Influencing
Positioning
Irresistible Urge
Appeals to desires
Loyalty
Becoming their choice before they actually need it

Your Biggest Challenge In Business

How do I become more people’s “blank” of choice before they need one?

How do I get hundreds or thousands of people to think of me as their “blank” before they actually need one?

This looks professional the moment you see it.
your name should sound _________ the moment people hears it (fill in the blank)

Read E-Myth by Michael Berger

Why Most Small Businesses Don’t Work and What to Do About It
Most small business owners are technicians with an entrepreneurial censure.

(insert amazon link)

LEARN MORE!

What Is Personal Branding?

Personal Image VS Personal Brand

A personal Brand is NOT a personal image. Without strategies, all you have is a personal image.

Your Personal Image is what people instantly perceive at a glance.

Your Personal Brand is what people think of you over the long term.

A Personal Brand Is NOT A Person

A Personal Brand is the public projection of the person’s personality, skills or values.

It is the Perception --> this is the reality you want people to perceive.

Very few people actually know you — most people only know your Personal Brand.

As entrepreneurs, we want to apply Personal Brand to your company.

What Exactly Is Personal Branding?

A good brand means high reputation capital
What do you want people to think about when they hear your name

Personal Branding is about creating a special identity around a unique attribute managing the perceptions of your clients or anyone in general to perceive you in the way that you want them to be.

A great personal brand can promote you in other people's mind, they will be aware of you even before they meet you. Great personal brands attracts influence in your favour.

A Personal Brand gives the power to influence the decisions, attitudes and actions of an audience and clients - even before they meet you.

Everything You Do Affects Your Personal Brand

The way you move
The way you talk
The surroundings you choose to be in
Your other half, cars and friends
The way you negotiate and persuade
The way you present yourself
How you hold up the end of your bargain, obligations
What people say when you leave a room

The Million-Dollar Personal Branding Strategies

Million-Dollar Personal Branding Strategy #1

You want to be known as someone special
you want to be known as someone with a top-notched skillset

or Strategy – Take 2 words and combine into 1.

and use that word as your Branding word --> like us! Timetrepreneur

Dan Lok has been Known As ______

Evil Sales Genius
The Whiz Kid of Copywriting

The LAST thing you ever want to appear to others as is another ______________

Insurance Agent
Finance Advisor
App or Web Developer
Seller or Marketer
Normal Copywriter
Artist

If your name is difficult to pronounce, change it!

Dan Lok is not his real name.
Best if you can Own your own name the dot com, dot hk, dot net, dot org

The last thing you want is someone else owning your name or even worse having it directing to a bad website

Million-Dollar Personal Branding Strategy #2

Brands grow by specialization

Specialization targeting a specific market and developing yourservices and products to match a need
You want to become famous within your niche.

If everyone is your customer, nobody is your customer. You want your customers to think you are exactly what they are looking for.

How BIG is your niche?

Local vs Global
How can I serve people all over the world?

You can start small , if you can't even succeed locally, how can you succeed globally

COMPARISON BETWEEN SALES AND BRANDING

In sales, we all learned that the more presentations you make, the more sales you close.

In marketing and branding, the exact opposite holds true: the more focused your audience, the more focused your energies, the more business you generate.

FROM DAN LOK

“The more often you reject the clients you don’t really want, you’ll attract the clients you really want.

If you try to create your brand being all things to all people, it’ll end up being nothing to anyone.”

7 Ways To Specialize A Personal Brand To Target An Audience

1. Specialize By Ability

Build a Personal Brand on being BETTER than the competition. Such claims are difficult to support, and people often reject them as scams

But the presence of testimonials or other proof of superiority are part of the Brand, it’s a powerful differentiator.

Being an expert catches people’s attention, show them how good you are.

EXAMPLES:

Michael Jordan
Kobe Bryant
Christiano Ronaldo
Muhammad Ali

2. Specialize By Behavior

Build a brand identity around a great personality, presentation and leadership skills, the ability to listen – any dominant behavior that appeals

Passionate
Compassionate
Charismatic
Philanthropic

3. Specialize By Lifestyle

Luxury or advernturous lifestyle - any aspect of a person’s lifestyle that appeals to his audience can be used to specialize.

Dan Pena lives in a castle, and offers QLA training, imagine that!
https://www.youtube.com/user/GuthrieGroup

4. Specialize By Mission

A Personal Brand can be built around the objectives of the person behind it, whether the goal is to be eradicate polio (like rotary club) , eradicate proverty, create more time (timetrepreneurs! thats what we do!)

What you stand for as an entrepreneur.

5. Specialize By Product

Position the brand as a specialist with a unique or one-of-a-kind products or normal products with special features or special guarantees

6. Specialize By Profession

This is the most basic specialization, ideal for service professionals like dentist, accountants, lawyers

It means identifying a niche within a profession and become top in that field, or brand yourself in a special way

7. Specialize By Service

Similar to product specialization, this is about narrowing down a wide range of service offerings to the one that is most compelling for the target market.

Walt Disney

How This Brand Was Built:

Walt defined conventional wisdom in creating Snow White as a feature-length animated film.
Opening Disneyland at a time when amusement parks had a bad, dangerous image.
Revolutionized the idea of customer service, calling customers “guests,” employees “cast members,” and insisting moment of a guest’s experience must be crafted into magic.
Disney battled with animators over personal credit, wanting to release films with only the Disney name. He knew the public’s recognition and identification would be invaluable.
Walk Disney today is still viewed as a kindly father figure thanks to his high visibility on TV or films.

Million-Dollar Personal Branding Strategy #3 : Attributes

Branding is ALL ABOUT attributes.
An attribute is any characteristic that is attractive or beneficial to your target market

Group Exercise

List the top five reasons why you think your clients like to work with you
Of the reasons, what do you think is the most compelling reason?
This is your leading attribute and should be used as the core message driving all your branding collateral.

2 Key Questions

“What do you want to be known FOR?”

“What do you want to be known AS?”

What Dan Lok is KNOWN FOR:

Successful entrepreneur in multiple industries, not just ONE
Unbelievable work ethics and don’t tolerate mediocrity
Straightforward and blunt. (Use of profanity)
Unconventional and sometimes outrageous
Not always easily accessible. In control of my time.
Not caring about other people think (FU MONEY)
Speak from experience, not textbook. Been there and done that.
Relentless marketer. Walks the walk.
Advocate for entrepreneurship. Mentor to thousands of entrepreneurs

How To Cultivate An Fascinating Character That Makes You “Famous” With Your Tribe & Creates Business Longevity

From Dan Lok

“Clients may come to you because of what you do. They stay with you because of who you are.”

5 Elements For Crafting A Character Your Tribe Will Bond With

They Are:

Your Back Story
What You Stand For (Your Beliefs And Values)
Your Magic Powers
Your Parables
Your Secret Language

Element #1 – Back Story

WHO IS THIS?

James Bond

Shaken not stirred
License to kill
British Secret Service
Drives Aston Martin

Bat Man

His parents were killed by a robber when he was 8-years old
Billionaire playboy that lives in a Mansion
Dressed up in a costume and fights crimes at night

Dan Lok

Immigrated to Canada at the age 14
No money, no contacts, and couldn’t speak the language
Parents were divorced at 16
Failed at 13 business before having his first success
Found his first mentor and turned his life around
Learned marketing from his 1st mentor and then became a copywriter
Became a millionaire by the age 27
Became a multi-millionaire by the age 30

Why is Back Story Important?

New tribe members must quickly find your story

You have a backstory; how you got to be who you are, where you are, the authority or expert you are, doing what you do, believing and advocating what you do.

This is your mythology, your legend, your life story summarized, and it must be told again and again, endlessly, woven into your newest presentations in different ways.

And each building MUST be carefully crafted to match the desired outcome of your market.

The keys to the effectiveness of your personal brand are your character and your story line.

People remember characters and relate to them, and stories keep people eagerly waiting for your next installment.

Stories make people want to open your email, and keep up with you.

“I wonder what Dan will do next?”

A good character is someone who is immediately recognizable. He stands for something, represents a belief, and has a back story (a legend) that’s immediately recognizable.

Examples of Types of Characters

The Reluctant Hero
The exceptional man/woman who overcomes challenges
Us VS Them

The Reluctant Hero

Storyline: You are just a regular person and the spotlight in not your comfort zone.

You just stumbled into this, but the truth is you have flaws just like anyone else and you’re really just trying to make difference in your industry.

The Exceptional Man/Woman Who Overcomes Huge Challenges

Storyline: People are intrigued by characters who are good at what they do.

People love underdogs, characters who triumph against all odds, handicaps, the skepticism of others.

US VS THEM

US VS Them works well because it’s based entirely on the fact that we, as human beings, create our own belief systems, often based on complete irrational things.

First, we like to blame our problems on outside factors.

There’s a formula to use when you use an Us-VS-Them story line approach:

You discover a secret. The secret proves that the market’s problem (whatever it may be) is the fault of the market.
You vow to fight against them (the market) and unite together on your mission to solve the problem.
You emphasize that by buying your product, your client is going to become one of “us”

Character Crafting – Flaws & Disclosure

No one likes a perfect character. Real people have flaws. We’re all works in progress.
You sustain your tribe’s interest’s over time to the degree and extent you’re willing to be transparent.

BACK STORY DISCUSSION

Outline your back story.
How does it tie in with what you are selling and the end result your product or service provides?

Element #2 – What you stand for

It's important for you to have a strong belief that people know
it's the backbone of your tribe
Develop your own philosophy and beliefs and it should be coherent with your back story

Element #3 – Magic Power

No one wants to follow a boring character. And nothing will hook your audience like your ability to produce exceptional results.
What must identify and magnify and feature our SPECIAL, EXCEPTIONAL ABILITIES

Sherlock Holmes’s Magic Power

Sharp observational skills used to analyze and solve the greatest mysteries.

Daredevil’s Magic Power

Although the character is blind, his remaining four senses function with superhuman accuracy and sensitivity, giving him abilities far beyond the limits of a sighted person.

Dan Lok’s Magic Power

The ability to cut through the clutter solve complex business problems and provide practical solutions on the spot.

The ability to synergize different ideas from different industries and make them applicable to entrepreneurs.

Element #4 – Your Parables - Simple Stories

Telling stories is possibly the best way to teach, to convey information, and to bond with your tribe.
Your parables should always support your character’s identity
You need an inventory of stories (it has to make a point)
You need to be adding to the inventory constantly

Element #5 – Secret Language

All tribes and subcultures have their own secret language and rituals.
And when it comes to having a character that bonds with your audience, you need to speak the secret language as well.
Vancouver Entrepreneurs Group – VEG
DLIC – Dan Lok’s Inner Circle
Masters Circle, MTO, Weekly Focus, Rich By Design, Attitude of Gratitude

Bonus Strategy – Create Your Own “Technology”

A specific set of instructions, or steps or big ideas that will bring your clients the results they’re looking for, quickly and easily.
What’s the problem in your business that everyone want’s solved?
This is the question your “technology” will deal with.
In most case it's a systemized approach that makes it easy to apply

3 Free Tools For Monitoring Your Personal Brand’s Online Reputation

Google.com/alerts

and fill your brand name search query. You can select which type of content you are looking for, your preferred update frequency and quantity.

Google Alert will update you and keep you informed about new mentions on the web. i.e. “dan lok”, danlok.com

SocialMention.com

Like Google Alerts but for Social Media.

You can get free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

ImageRaider.com

With Image Raider, you can perform an automated reverse image search and discover websites talking about you without mentioning your name and people stealing or distorting your pictures.

STEPS FOR MASSIVE ACTION !

Launch Your One-Year Personal Branding Plan – 8 Primary Marketing Channels

Client Referrals (Personal Request, Endorsement Letter/Email)
Direct Mail (Sales Letter, Catalog, Postcard)
Networking (Business card, book)
Joint Ventures
Seminars (Presentations, Workshops)
Public Relations (Media Kit, Press Release)
Warm Calling (Product and Service Information)
Internet (Email list, videos, social media)

What Does Dan Do To Promote And Maintain His Personal Brand?

Give at least ONE interview per week. 52 interviews a year. (TV, Radio, Podcast or Print)
Conduct at least ONE interview per week for Shoulders of Titans. 52 interviews a year. (iTunes and all podcast directory)
Create and upload 200+ videos PER year to YouTube.
Publish at least ONE new book per year.
Give away a minimum of 3,000 books a year.
Deliver at least 20 presentations or speeches a year.

Final Comment from Dan:

We live in an incredible time that you and I can become a Personal Brand. We are all given a CHANCE to become a thought leader, a personality and influencer… without someone’s permission, without signing us in Hollywood or being discovered in a bar.

Not all of us is entitled to have a Personal Brand, make millions of dollars and doing what they love at all times.

Building a brand is like becoming a rock star, or a famous athlete.

We all get a chance. You now have the tools and strategies.

CONNECT WITH DAN LOK

If you love the material here and want to get updates on all Dan Lok’s material sign-up for my newsletter or like my facebook page

Also check out his books here

Danlok.com

Dan Lok Youtube Channel

Sales

INCLUDES

versus

Branding

EXCLUDES

MORE MONEY. MORE TIME.